Little Inventors Inspires Young Minds in STEM Exploration
Little Inventors is a prominent STEM education provider that specializes in offering online and offline programs in Robotics, Electronics, and Coding for children aged 6 to 14. The organization strives to promote creativity and experimentation among children, empowering them to unlock their full potential through interactive and enjoyable learning experiences.
Team
Each member brought their unique skills and experience to the table, and we collaborated effectively to ensure the project's success. I am grateful for the opportunity to have worked alongside such a talented and dedicated team.
Process
Client questionnaire
To gain insight into user behavior and know people's behavior. We conducted interviews and analyzed their results. We asked some open-ended questions to the participants and understood their pain points.
Competitor analysis
I conducted research on their competitors to gain insights into what clients appreciate and find lacking in their offerings.
Information architecture
We meticulously crafted the website's information architecture, ensuring seamless navigation and intuitive user journeys. Our approach prioritized clarity and organization, enhancing user engagement and satisfaction.
Wireframes
We translated our vision into tangible design by creating comprehensive wireframes that visualized the website's structure and functionality.
Logo redesign
Typography
Colors
Iconography
Final mockups
The following phase was developing the details; it needed to end up being ready to fit the organized layout. The text hierarchy, graphics, as well as images, required to end up being coherent with the overall look & feel and delivering the message precisely
Homepage (After)
Homepage (Before)
Kit listing (After)
Kit listing (Before)
Course details (After)
Course details (Before)
Key insights and takeaways
- User experience: The website's redesign was primarily focused on enhancing the user experience for children and their parents. The new website design should aim to make the user experience more enjoyable, interactive, and easy to navigate. This can be achieved by simplifying the website's structure, using clear and concise language, and ensuring the website is mobile-friendly.
- Visual appeal: Since the target audience for Little Inventors is children aged 6 to 14, it is important to create a visually appealing website that is engaging and interactive. The website should feature bright colors, high-quality images, and videos that capture children's attention and help them understand the content easily.
- Course Listings: To provide course listings in a better way, the website should organize them in a clear and concise manner. Course information should be presented in an easy-to-read format that highlights the program's key benefits, features, and requirements.
- Events: To show events, the website should feature a dedicated section for events and workshops, which provides all the necessary details such as date, time, location, and registration information.