Homemade food delivery platform

Company

Maakichen

Role

UI/UX Designer

Duration

2020 Jul - 2020 Dec

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Overview

The app's core objective was to connect users with skilled chefs offering a variety of homemade dishes, emphasizing diverse Indian culinary styles. Key design challenges included creating user-friendly profiles, facilitating chef discovery, streamlining payments, presenting chef-curated menus, enabling transparent reviews and ratings, implementing a subscription model, incorporating multimedia elements, and ensuring accessible customer support.

Team

Each member brought their unique skills and experience to the table, and we collaborated effectively to ensure the project's success. I am grateful for the opportunity to have worked alongside such a talented and dedicated team.

Process

I played the role of a UI UX designer throughout this design process. I oversaw and contributed to various crucial steps in the journey, ensuring the product's conceptualization and visual representation align with its intended user experience.

Information architecture

We meticulously crafted the website's information architecture, ensuring seamless navigation and intuitive user journeys. Our approach prioritized clarity and organization, enhancing user engagement and satisfaction.

Wireframes

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Typography & colors

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Final screens

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Key outcomes

  1. Intuitive and visually appealing user profiles that improve user engagement and ease of use.
  2. User-centric chef discovery and menu exploration, resulting in a seamless navigation experience.
  3. A streamlined and secure payment gateway interface that enhances the transaction process.
  4. Captivating chef-curated menus with compelling visuals and concise descriptions for an immersive culinary journey.
  5. A transparent review and rating system that fosters trust and credibility, enhancing overall user satisfaction.